Understanding brands: by 10 people who do

Defining a bradn / P. Feldwick

Accessing the brand through research / W. Gordon

Brands and the role of advertising / G. Duckworth

Media planning to build brands / K. New

Competitive marketing / S. Woodward

Brand packaging / M. Lewis

Creativity and the brand / G. Keeble

Brand valuation / M. Birkin

Multinational brand marketing / C. Restall.