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The cycle: a practical approach to managing arts organizations
The cycle: a practical approach to managing arts organizations
Author
Kaiser, Michael M
Publisher
Brandeis University Press
Publication Date
[2013]
Language
English
Book
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NoveList
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Table of Contents
From the Book
Programming: It is all about the art
Programmatic marketing: putting butts in seats
Institutional marketing: image is everything
Building the base: it's all in the family
Assembling a productive board: the head of the family
Generating revenue: earning rent from the cycle
Controlling expenses: not glamorous, but essential
Implementing the cycle: the cycle worksheet
When the cycle breaks
The cycle and strategic planning.
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Subjects
Subjects
Electronic books
General
Management
Performing arts
PERFORMING ARTS -- General
Performing arts -- Management
PERFORMING ARTS -- Reference
Reference
More Details
Contributors
Egan, Brett E
ProQuest (Firm)
ISBN
9781611684001
9781611684780
129979405
9781299794054
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